Born on the streets of South India, we’re not just a menswear brand we’re a state of mind. Started by Saran, a lifestyle blogger who turned his passion for everyday fashion into a statement, we blend street energy with casual comfort.

Every tee, shirt, and drop we create carries that unfiltered spirit of culture, confidence, and chill. We come from the roots the buzz, the sweat, the stories of local streets and we turn them into looks that speak louder than words. Cold, calm, and effortlessly bold that’s how we roll. We’re not here to follow trends. We’re here to wear the vibe.